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NEW

THE WATER BOI
REPARATIVE LEAVE-IN
CONDITIONER SPRAY 

Clinical repair + hydration that won't weigh you down. 

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HIT ‘EM WITH THE HOTTEST HAIRSTYLES

Define, protect, slick or snatch—we got somethin’ for every hair type, texture + style. 

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HEALTHY HAIR—FAST RESULTS YOU CAN SEE + FEEL IN JUST 1 USE*

Fast + easy bond-building treatment that penetrates deep to provide instant inside-out repair

*Based on a clinical study when rinsed out 

THE COMEBACK KID

MEET THE FENTY HAIR LINEUP

Your hair on Fenty? It’s stronger by the style.

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NEW
The Water Boi Reparative Leave-In Conditioner Spray on a peach background. The Water Boi Reparative Leave-In Conditioner Spray before and after on long thick hair.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

4.6 star rating
(210)
£32.00
AWARD WINNER BESTSELLER
The Homecurl Curl Defining Cream The Homecurl Curl Defining Cream

The Homecurl Curl Defining Cream

2 sizes
4.3 star rating
(537)
£29.00
MINI
The Curl Crew Instant Damage Repair Treatment + Curl-Defining Set The Curl Crew Instant Damage Repair Treatment + Curl-Defining Set

The Curl Crew Instant Damage Repair Treatment + Curl-Defining Set

5 star rating
(14)
£26.00
MINI SET
The Maintenance Crew Universal Start'r Kit The Maintenance Crew Universal Start'r Kit

The Maintenance Crew Universal Start'r Kit

4.4 star rating
(70)
£49.00
AWARD WINNER BESTSELLER
The Comeback Kid Instant Damage Repair Treatment Bond Builder The Comeback Kid Instant Damage Repair Treatment Bond Builder

The Comeback Kid Instant Damage Repair Treatment Bond Builder

2 sizes
4.6 star rating
(268)
£34.00
AWARD WINNER
The Rich One Moisture Repair Shampoo The Rich One Moisture Repair Shampoo

The Rich One Moisture Repair Shampoo

4.6 star rating
(336)
£29.00
The Rich One Moisture Repair Conditioner The Rich One Moisture Repair Conditioner

The Rich One Moisture Repair Conditioner

4.6 star rating
(189)
£29.00
AWARD WINNER
image of protective type, protects up to 232 degrees C before and after of protective type on blonde curly haired model

The Protective Type 5-in-1 Heat Protectant Styler

2 sizes
4.4 star rating
(130)
£29.00
EXCLUSIVE
Moisture Repair the Maintenance Crew Full-Size Bundle Moisture Repair the Maintenance Crew Full-Size Bundle
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Moisture Repair the Maintenance Crew Full-Size Bundle

0 star rating
(0)
£121.00
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The Gelly Type Strong Hold Gel The Gelly Type Strong Hold Gel

The Gelly Type Strong Hold Gel

4.3 star rating
(191)
£27.00

STRONGER BY THE STYLE

Everday ‘dos, steppin’ out styles + everything in between—for all types + textures.
GET THE LOOKS

Coily, curly + wavy styles

Intertwined + intricate styles

Snatched, sleek + smooth styles

Blown out, pressed or curled

STRONGER STYLES START HERE

SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

Cleanse, condition, treat + protect.

Choose between Moisture Repair or Deep Moisture Repair full-size bundles.

SHOP MOISTURE REPAIR SHOP DEEP MOISTURE REPAIR

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR

Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS

Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

WARM, AMBERY FLORAL SCENT

Luxe, rich + bright—the scent of a new era.

GOLDEN AMBER

LEMON + SPARKLING YUZU

FREESIA

LILY

COCONUT

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, beauty, skincare + fragrance for all.

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